Hi, I’m Zarak Khan.

I’m a behavioral scientist working across industry, academia, and philanthropy.

I created this site to pull together resources and answers to common questions and challenges I hear from people interested in behavioral science. As well as to provide a place to connect with potential collaborators.

I have a varied set of interests and experiences. I lead behavioral science for Edward Jones' Enterprise Design team, as well as serve as a Senior Behavioral Researcher at Duke University. I also teach behavioral science consulting to graduate students at the University of Pennsylvania.

I chair the board of Bescy (formerly Action Design Network), co-host our podcast, am an editor of the books Building Behavioral Science in an Organization and Behavioral Science for Development. I regularly speak at events and work with organizations on the design of products and policies.

I’ve tried to organize this site based on what you might be interested in, and created the following three categories. Feel free to explore all of it and take advantage of whatever is most useful to you.

  • I'm interested in behavioral science

    A collection of books, podcasts, and organizations to check out if you’re interested in learning about the field.

    Dabble

  • I want to become a behavioral scientist

    Resources and guidance that might help you if you’re trying to make behavioral science part of your career.

    Train

  • I am already a behavioral scientist

    A few tools and ways to engage if you’re already a behavioral science practitioner.

    Grow