Hi, I’m Zarak Khan.

I’m a behavioral scientist working across industry, academia, and philanthropy.

My work explores how people make decisions and how organizations can help them make better ones. Here, I share writing, conversations, and practical resources on the psychology of money, work, technology, and life’s pivotal moments.

My primary work is leading behavioral science for the wealth management firm Edward Jones. I also serve as the board chair of the Masters of Behavioral and Decision Sciences program at the University of Pennsylvania.

I’m a board member of the global non-profit Bescy and an editor of the books Building Behavioral Science in an Organization and Behavioral Science for Development.

I host The Deciding Factor, a podcast about the psychology of life’s pivotal moments and how best to navigate them. Check it out and share it with anyone who might be facing one of these choices. I also publish essays and observations about behavior, finance, organizations, technology, and the systems shaping our lives, which you can subscribe to here.

I’ve tried to organize this site based on what you might be interested in, and created the following three categories. Feel free to explore all of it and take advantage of whatever is most useful to you.

  • I'm interested in behavioral science

    A collection of books, podcasts, and organizations to check out if you’re interested in learning about the field.

    Dabble

  • I want to become a behavioral scientist

    Resources and guidance that might help you if you’re trying to make behavioral science part of your career.

    Train

  • I am already a behavioral scientist

    A few tools and ways to engage if you’re already a behavioral science practitioner.

    Grow