Hi, I’m Zarak Khan.
I’m a behavioral scientist working across industry, academia, and philanthropy.
My work explores how people make decisions and how organizations can help them make better ones. Here, I share writing, conversations, and practical resources on the psychology of money, work, technology, and life’s pivotal moments.
My primary work is leading behavioral science for the wealth management firm Edward Jones. I also serve as the advisory board chair of the Masters of Behavioral and Decision Sciences program at the University of Pennsylvania.
I’m a board member of the global non-profit Bescy and an editor of the books Building Behavioral Science in an Organization and Behavioral Science for Development.
I host The Deciding Factor, a podcast about the psychology of life’s pivotal moments and how best to navigate them. Check it out and share it with anyone who might be facing one of these choices. I also publish essays and observations about behavior, finance, organizations, technology, and the systems shaping our lives, which you can subscribe to here.
-
Writing
I write about behavior, money, work, and technology, following questions from research and everyday life.
-
Podcast
I explore the psychology and financial decisions behind life’s pivotal moments in The Deciding Factor.
-
Resources
I’ve gathered books, conversations, training options, and communities for exploring behavioral science and building a career.