Hi, I’m Zarak Khan.

I’m a behavioral scientist working across industry, academia, and philanthropy.

I created this site to pull together resources and answers to common questions and challenges I hear from people interested in behavioral science. It’s also meant to provide a place to connect with potential collaborators.

My primary work is leading behavioral science for the wealth management firm Edward Jones. I also serve as the board chair of the Masters of Behavioral and Decision Sciences program at the University of Pennsylvania.

I’m a board member of the global non-profit Bescy and an editor of the books Building Behavioral Science in an Organization and Behavioral Science for Development.

I’ve tried to organize this site based on what you might be interested in, and created the following three categories. Feel free to explore all of it and take advantage of whatever is most useful to you.

  • I'm interested in behavioral science

    A collection of books, podcasts, and organizations to check out if you’re interested in learning about the field.

    Dabble

  • I want to become a behavioral scientist

    Resources and guidance that might help you if you’re trying to make behavioral science part of your career.

    Train

  • I am already a behavioral scientist

    A few tools and ways to engage if you’re already a behavioral science practitioner.

    Grow